To demonstrate, we’ll send a cold outreach sales email to a list of leads.Ī quick summary of how to set up an email merge from Excel: This blog post will walk you through creating and sending a personalized mail merge step by step. They can also save you time on tasks like mailing personalized letters, envelopes, and creating mailing labels. Mail merge is typically used to send mass emails that have been personalized to their recipient (like replacing “Hello! □” with “Hey John!”). Performing a mail merge using Excel and Word gives you all of the functionality of a mailing list, without the need to configure an expensive email platform. A mail merge is a fantastic way to save you time when you’re emailing a large recipient list.
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